Xen Ad360.AI is an Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning based customizable solution for Digital Advertisement operations.
It is hard to think about today's advertising industry without appreciating the pervasive use of Ad Tech, the tools that enable brands to target, deliver, and analyze digital advertising. Artificial Intelligence (AI), machine learning (ML), and predictive analytics help reinvent the Ad Tech industry completely. With the data accumulating at an exponential rate, it's simply impossible for data analysts to extract relevant and timely business insights without autonomous analytics.
Xen Ad360.AI solution can help with: 1) Recommendation of audience groups that best match the advertiser's KPI. 2) On-fly predictive modeling and optimization of advertising campaigns. 3) Selection of brand safe videos and channels. 4) YouTube channel recommendation. 5) Online monitoring tools.
Key benefits of the Xen Ad360.AI solution are: 1) Significantly reduces the load on the media buying team by automating the majority of daily duties. 2) Recommendation system, based on historical data, allows generating media plans in interactive ways during seconds. 3) Optimization system that will be retrieving relevant data from social media APIs, and suggest optimal budget split and bids to maximize a campaign KPI. 4) AI/ML models, based on textual and video object data, would allow to run ads on brand safe videos. It would significantly facilitate communication to big brands, and their level of trust to video advertising. 5) Content-based recommendation systems help select video channels tightly correlated with advertiser’s vertical and set of desired audience interest groups.